Opportunity summary

We are looking for a results-oriented Marketing Lead who`s main responsibility is to create the marketing lead generation strategy, the campaign plans and their prioritisation in the territory, understanding the specialist resources required, establishing team priorities and understanding what the team needs to be effective in order to deliver on the objective of qualified marketing leads. 

About the project

The Marketing Lead role is committed to deliver the conversion objectives and targets and makes things happen. When receiving the direction from the Market Strategy Board, the Marketing Lead is responsible to know how to prioritise the work required to support the rollout of the campaigns and to assess any risks while planning for mitigation.

Your team

You will be joining a team of marketing specialists in their professional development, therefore it is expected to ensure there is continuous alignment not only within the campaign teams across all regions, but also with the Market and Client Development Leaders, Channel Partners, Sales and Service Owners stakeholders who plan, design, define or prioritise the services and their market applicability.

Your role

  • Deliver the marketing lead generation strategy for land – define and align marketing plans with the business priorities established by the Market Strategy Board
  • Deliver the marketing lead generation strategy for expand – define and align marketing plans with the business priorities established by the Market Strategy Board
  • Define specific launch goals and strategies for new value propositions
  • Validate that all the campaign artefacts are fully aligned with the Accesa’s brand identity
  • Create a framework and maintain in a central repository of market, industry and persona profiles together with Market Development Partner and Service Owners
  • Manage marketing specialists’ people and ensure the team’s roles and responsibilities are clearly understood
  • Establish individual performance targets, conduct regular team performance reviews, plan the team’s career path together with HR and be the first point of contact for any conflicts that arise involving the marketing team

Match your skills

Must have

  • 3+ years of experience in a similar role
  • strong experience in B2B marketing in an international context
  • Ability to communicate in a meaningful & articulated manner, having a collaborative approach
  • Compelling presentation skills
  • Able to plan strategic and follow through implementations to achieve various objectives (market, sales, partners, client, marketing etc.)
  • Flexibility to adjust to the flow
  • Client oriented and growth mindset
  • Proficiency in written and spoken English
  • German language is a plus

At Accesa you can

Join self-managed communities of IT experts that co-design their own learning programs. 

Be part of a cell-based organization where we favor agility over rigid processes and freedom over control. 

Enjoy a holistic benefits program which empowers your: 

  • Work-Life Balance: home office, flexible schedule, parenting workshops, vacation package 
  • Physical Well-being: in-house fitness instructor, themed workshops, nutrition counseling, private medical insurance 
  • Social Well-being: hobby clubs to support your passions, improve workshops, team building activities, social events 
  • Emotional Well-being: in-house certified coach, focus and mindfulness apps, emotional intelligence (EQ) workshops, CPI personality assessments

Join the team

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München

München, Germany
Phone: +49 89 2154 851 15

Zürich

Wallisellen, Zwirnereistr. 22
8304 Zürich, Switzerland
Phone: +41 44 830 92 30

Cluj-Napoca

Constanta 12, Platinia
400158 Cluj-Napoca, Romania
Phone: +40 364 115 115

Oradea

Cetatii Square 1, Oradea Plaza
410520 Oradea, Romania
Phone: +40 364 115 115

Whether you’re interested in our services or you would like to learn more about our company, we are happy to provide you with the information you need.