Client story hero - A seamless B2B digital shopping experience through a modern platform

A seamless B2B digital shopping experience through a modern platform

CBR Fashion Group

CBR Fashion Group.svg

CBR Fashion Group is one of Germany’s Top Five womenswear companies, with over 7.000 and points-of-sale in 20 countries.

Industry

  • Retail

Service

  • Custom Product Development

Company Size

1.000+ employees

Duration

2020 - present

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Challenge

The company faced significant risks to their growth and stability due to several manual steps and insufficient documentation for business rules. Most stock replenishment orders were created by telephone, email, or fax. CBR Fashion Group decided to upgrade their existing processes through a digitalized platform to streamline their workflow.

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Solution

The solutions our partner and us decided on was a single modern application that could offer a seamless shopping experience for all its mono-label, multilabel/soft shop, shop-in-store, and multi-brand stores. The project involved creating and integrating the platform with existing systems with as little disruption as possible while delivering value through increased efficiency and decreased risk.

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Impact

Less than six months after launch, the platform reached an 80% adoption rate among the company’s business customers. Good reviews received during the early stages of the platform maturity cycle helped CBR Fashion increase revenue from their collections and new never-out-of-stock article replenishment. In addition, business users found the platform easy to use and available 24/7 for orders.

Project Overview

Our solid experience in the retail sector, proven by our long-term partnership with other European retailers, allowed us to swiftly begin collaboration with CBR Fashion’s own IT department. We started by better understanding the requirements and business needs – time constraints, technology stack, and integrations with current systems.

We created a multi-brand and multi-tenant web platform. We also ensured mobile optimization for the solution to ensure a seamless shopping experience on any device. Our autonomous team, together with business and IT support from CBR Fashion, quickly became an effective agile team that managed to satisfy the most rigorous requirements in a continuously changing environment.

Through an effective way of working, communication, and understanding of the business goals behind the technical requirements, we provided a quick delivery process and proactively handled the complex functionalities required by the business.

Results

Only six months after the platform’s launch, it already had an 80% adoption rate among users – CBR Fashion Group’s business customers. These companies also gave positive feedback, appreciating the continuous availability for orders, easier delivery confirmation process, shared basket, real-time stock information, and complex search functionalities.

Through the new platform, CBR Fashion Group’s digital catalogues became immediately available after launch, leading to faster sales and increased revenue. Due to the solution’s improved user interface and experience, as well as the digital mechanism for confirming delivery notes, product returns decreased, and shop-floor employees could report inconsistencies in deliveries much more easily. All these factors led to an increase in revenue and lower costs.

Moreover, the digitalization process makes it easier to track the quality inspection of the products, allocate goods to their outlet stores, and help the marketing and sales teams prepare campaigns, news, merchandising and advertising products.

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WHAT HAPPENS NEXT?

1

After you submit a contact form on accesa.eu, one of our representatives will review the information and get back to you in 1-2 business days.

2

We will then assign a Technical Presales expert to have a deep dive and assess your requirements and objectives.

3

The Presales expert will work with a bid team and a Software Architect to prepare a high level project estimation and the Sales expert will provide you with a commercial offer.

We will get back to you within 1 to 2 business days. We will also provide a proposed project allocation and start date after a minimum of 15 days from the deep dive session.