Scaling Global Ecommerce While Maintaining a Consistent Premium Customer Experience

EXECUTIVE SUMMARY

As a global retailer repositioned itself as a premium brand, its ecommerce platform needed to support faster expansion, frequent content updates and consistent customer experiences across more than 30 countries and 25 languages.

The company partnered with Accesa to relieve the pressure of technical ownership of its SAP Commerce platform and help modernise both the technology and the operating model. The collaboration established a stable cloud-based foundation with more than 99.95% availability, enabling faster market expansion, continuous product evolution and a consistently high-quality customer experience.

BUSINESS CHALLENGES

Competitive and modern retail platforms are expected to support new markets, adapt to changing customer expectations and enable marketing teams to launch campaigns quickly without compromising platform stability.

Our customer faced this challenge as it transformed its brand into a premium digital experience. The transition required replacing an existing e-commerce platform, modernising customer journeys, and supporting more than 30 localised storefronts across 25+ languages and multiple device types. At the same time, the business had to respond rapidly to market events, seasonal campaigns and changing customer expectations.

The challenge extended beyond technology. Content, commerce and engineering teams needed to operate in tandem, ensuring that platform changes, marketing initiatives and customer-facing experiences could all be delivered at the pace of the business.

ACCESA'S ROLE AND APPROACH

Accesa assumed full technical ownership of the SAP Commerce platform, working closely with our customer's architects and business teams to support both day-to-day operations and long-term platform evolution.

The engagement began with the transition from the legacy e-commerce platform to SAP Commerce, a complex operation involving application redesign, data migration and process reengineering. Building on that foundation, Accesa led the migration to SAP Commerce Cloud (CCv2), simplified management and supported the geographic split of the platform into three major regions while maintaining a seamless customer experience.

Alongside platform engineering, Accesa established an autonomous cross-functional team responsible for development, quality assurance and content operations. This close collaboration allowed new features, marketing campaigns and platform improvements to be delivered continuously, even during high-pressure retail periods such as Black Friday and holiday sales.

SOLUTION HIGHLIGHTS

The solution combined platform modernisation with operational improvements, allowing engineering, commerce and marketing teams to deliver new digital experiences faster while maintaining platform stability.

Key technical capabilities included:

  • End-to-end ownership and evolution of the SAP Commerce platform.

  • Migration to SAP Commerce Cloud, creating a scalable cloud foundation.

  • Continuous delivery with zero planned downtime.

  • Centralised content management across 30+ country sites and 25+ languages.

  • Simplified enterprise integrations supporting new markets and payment providers.

BUSINESS OUTCOMES

The modernised platform gave our customer the flexibility to grow without having to repeatedly redesign its digital commerce landscape.

New countries, payment providers, and localised storefronts could be introduced more quickly, while marketing teams gained a more reliable foundation for launching global and regional campaigns. Continuous delivery reduced operational risk and allowed business initiatives to reach customers without interrupting platform availability.

The cloud migration resulted in more than 99.95% system availability, providing a stable foundation for future growth. At the same time, the retailer's investment in user experience and platform performance contributed to achieving a Top 3 Digital IQ ranking, demonstrating that operational improvements translated into measurable customer experience gains.

Today, the platform supports ongoing business expansion while giving the retailer the agility to evolve its digital commerce strategy without rebuilding the underlying technology.