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Industry / Retail / Hero

Retail

Accesa's data-driven IT solutions help retailers make informed decisions and optimise their operations. By leveraging real-time analytics, personalised shopping experiences, and efficient inventory management, Accesa enables retailers to increase customer satisfaction and drive business growth.
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As consumers’ expectations rise, it’s up to retailers to rethink old paradigms, enhance the shopping experience and find new ways to connect with their customers. In the past years, shopping channels across the industry have started to merge, creating an omnichannel model that benefits both companies and customers. Optimisation and automation in all back-office processes also mean that retailers can reach their targets more easily, quickly, and with lower costs.

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CORE CHALLENGES IN RETAIL

Lack of Omnichannel Integration

Retailers often struggle with integrating their online and offline channels, leading to fragmented customer experiences. Accesa's omnichannel Retail solutions ensure seamless integration of e-commerce and physical stores, providing a consistent and unified shopping experience across all touchpoints. This integration helps retailers manage inventory, customer data, and sales processes more efficiently.

Difficulty in Understanding Customer Behavior

Understanding customer behaviour is crucial for personalised marketing and improving customer satisfaction. Accesa's AI-driven solutions analyse customer data, such as purchase history and browsing behaviour, to provide insights into customer preferences and trends. This enables retailers to tailor their marketing strategies and product offerings to meet individual customer needs.

Rising Cybersecurity Threats in Retail

Retailers handle sensitive customer data, making them prime targets for cyberattacks. Accesa's comprehensive cybersecurity services protect against evolving cyber threats and vulnerabilities. Our solutions include threat detection, risk assessment, and compliance management, ensuring that customer data is secure and that retailers adhere to industry standards.

Limited Scalability for Peak Seasons

Retailers often face challenges in scaling their operations to meet seasonal demand fluctuations. Accesa offers scalable IT solutions that can be tailored to support peak seasons. Our cloud-based solutions and advanced analytics help retailers manage increased traffic and sales volumes without compromising performance or customer experience.

Data Quality and Integration

Ensuring data quality and integrating data from various sources can be challenging. Accesa's solutions include data integration and quality improvement, consolidating data from different sources and ensuring its accuracy through validation and cleaning processes.

Our Expertise in Retail

10+ Ongoing partnerships
70+ Ongoing projects
150+ Specialists in the team

The key to building a robust digital foundation in retail is understanding what the organisation needs to thrive sustainably. Pair that with extensive experience in technologies that have proven their value and a service model that prioritises tangible results and benefits, and you’re well on your way to making a powerful impact.

ACCESA'S RETAIL SOLUTIONS

1. AI-Driven Personalisation

Today's customers expect a highly personalised shopping experience. AI-driven personalisation helps retailers understand individual customer preferences, optimise engagement, and drive higher sales conversions.

  • AI-Powered Product Recommendations: Leverage machine learning to analyse customer browsing history, past purchases, and preferences to deliver tailored product recommendations. This enhances the shopping experience, increases average order value, and improves customer retention.

Solves: Difficulty in understanding customer behaviour.

2. Customer Engagement

Enhancing customer engagement is crucial for building loyalty and driving sales. AI-powered tools can help retailers create compelling and personalised interactions with their customers.

  • Generative AI for Marketing Content: Automate content creation for email campaigns, social media, and product descriptions across multiple languages. By using AI to generate compelling and localised marketing materials, retailers can scale their campaigns efficiently while maintaining brand consistency.

  • Conversational AI & Interactive Product Manuals: Implement AI-powered virtual assistants and chatbots to provide instant customer support. These tools can answer product-related questions, suggest relevant products, and even offer interactive product manuals to enhance the post-purchase customer experience.

Solves: Lack of omnichannel integration.

3. Omnichannel Solutions

A seamless omnichannel experience is critical for modern Retail success. Customers expect to move effortlessly between online and offline shopping, making it essential for retailers to integrate their digital and physical channels.

  • Omnichannel Retail Enablement: Integrate in-store and online shopping experiences to create a frictionless customer journey. AI-driven solutions enable features like click-and-collect, personalised discounts, and synchronised shopping carts across devices and locations.

Solves: Lack of omnichannel integration.

4. Digital Commerce Solutions

Building a robust digital commerce platform is essential for retailers to compete in today's market. Accesa offers scalable and high-performance e-commerce solutions.

  • Enterprise e-commerce Platforms (SAP Commerce Cloud, Custom Solutions): Build scalable and robust digital storefronts that seamlessly integrate with existing inventory, CRM, and ERP systems. Whether using SAP Commerce Cloud or a custom-built solution, we ensure a smooth, high-performance eCommerce experience.

  • B2B & B2C Commerce Optimisation: Enhance the customer journey by optimising order processing, enabling real-time stock visibility, and leveraging AI-driven insights for personalised promotions. These solutions help both businesses (B2B) and direct consumers (B2C) make better purchasing decisions.

Solves: Limited scalability for peak seasons.

5. Intelligent Retail Automation

In the fast-paced Retail environment, automation is key to improving efficiency, reducing costs, and enhancing overall business performance. Accesa's Intelligent Retail Automation solutions leverage advanced technologies to streamline various aspects of Retail operations.

  • Robotic Process Automation (RPA) for Retail: Automate back-office operations, invoicing, and inventory updates to reduce manual workload and errors. By implementing RPA, retailers can streamline repetitive tasks, allowing employees to focus on more strategic activities. This will ultimately improve efficiency and reduce operational costs.

  • Trade Promotion Management Automation: Optimise promotional planning with AI-driven insights and automated data transfer. This solution ensures that promotional activities are well-coordinated and effective, leading to better sales outcomes and higher returns on investment.

Solves: High numbers of errors, low operational efficiency and overall business performance.

6. Supply Chain Optimisation

Optimising the supply chain is essential for reducing costs and ensuring timely deliveries. AI-powered tools can help retailers improve logistics efficiency and manage transportation effectively.

  • Transport & Logistics Optimisation: Improve logistics efficiency with AI-powered route optimisation, predictive delivery estimates, and automated warehouse management. These tools help retailers cut transportation costs while ensuring timely deliveries.

  • Electronic Shelf Labels (ESL) & Smart Pricing: Implement digital price tags that automatically update based on demand, competitor pricing, and promotional strategies. This reduces manual effort, increases pricing agility, and improves customer trust in fair pricing.

Solves: Limited scalability for peak seasons.

7. Competitive Intelligence

Retailers must stay ahead of market trends and competitor pricing. AI-driven analytics enable businesses to make smarter, data-driven pricing decisions and gain deeper insights into customer buying patterns.

  • AI-Powered Competitor Price Monitoring: Track competitor pricing in real-time and adjust pricing strategies dynamically to stay competitive. AI-driven automation ensures retailers can optimise margins without manual monitoring.

Solves: Difficulty in understanding customer behaviour.

8. Pricing Strategies

Effective pricing strategies are crucial for maximising profitability and staying competitive. AI-driven tools can help retailers make informed pricing decisions based on real-time data.

  • Real-Time Business Insights & Forecasting: Use AI to analyse sales data, predict future demand, and recommend strategic business decisions. Retailers can optimise pricing, stock levels, and marketing efforts based on real-time insights.

Solves: Inefficient inventory management.

9. Secure IT Infrastructure

Retail businesses require robust IT systems that scale during peak seasons while ensuring data security. AI-powered cloud and cybersecurity solutions help retailers maintain high performance and protect sensitive customer data.

  • Cloud-Based Retail IT Infrastructure: Implement scalable cloud platforms that automatically adjust to seasonal demand fluctuations. This ensures high availability and seamless performance during peak shopping seasons.

Solves: Limited scalability for peak seasons.

10. Cybersecurity & Compliance

Protecting customer data and ensuring compliance with industry regulations is critical for retailers. AI-driven cybersecurity solutions help mitigate risks and maintain trust.

  • Retail Cybersecurity & Compliance: Protect customer data with AI-driven fraud detection, secure transaction processing, and compliance monitoring solutions.

    Retailers can mitigate cybersecurity risks and comply with regulations like GDPR, PCI DSS, and CCPA.

Solves: Rising cybersecurity threat.

11. Workplace AI

Enhancing employee productivity and streamlining internal processes is essential for Retail businesses. AI-powered tools can help improve communication, training, and knowledge sharing.

  • Workplace AI & Digital Employee Portals: Enhance employee productivity with AI-powered internal portals that integrate with Microsoft Teams, SharePoint, and enterprise systems. These portals streamline internal communication, training, and knowledge sharing.

Solves: Limited scalability for peak seasons.

Client Story

Building a High-Performance Online Shop with SAP Commerce Cloud

An Omni-commerce platform built with SAP Commerce Cloud to ensure exceptional user experience and adaptability to business and customer needs.

Client Story

Building Better Supply Lines with Digital Transport Management

Designing and developing a user-friendly cloud-based application for transportation management that automates many manual processes.

Client Story

Streamlined invoice processing flow for better overview and efficiency

We created a Microsoft 365-based solution to digitise, simplify, and modernise the process of working with invoices.

Whitepaper - Consumer Acceptance of Artificial Intelligence in Retail

CONSUMER ACCEPTANCE OF ARTIFICIAL INTELLIGENCE SOLUTIONS IN RETAIL

AI solution insights and recommendations based on a survey conducted on 2,500 shoppers from Austria, Germany, Poland, Spain, and Switzerland.

Testimonials

MediaMarktSaturn

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What a journey we have had so far, and we couldn’t ask for better partners during our digital transformation process. Accesa helped us scale our projects, innovate our customer experience, and increase customer retention and sales. Back in 2013, we started with a small team of 14 people, and now we’re working with multiple strong tech teams of over 150 experts in Java, SAP, DevOps, Microsoft 365 and frontend technologies. Happy for this successful partnership! Now, let’s focus on the next 10 years!

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Bruno Bonando | Vice President of Technology

MediaMarktSaturn
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Spar Ics
Effect Manager

SERVICE AREAS

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Custom Product Development

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Application Modernisation

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Cloud Solutions

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Intelligent Workplace

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Data, Analytics, and AI

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Commerce Solutions

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Business HyperAutomation

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Managed Operations

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Cybersecurity

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Quality Management

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Decision-making framework to optimize AI investments

Pre-built AI vs. Custom AI: Which is Right for You?

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Discover the best AI investment for your company’s current stage.

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Book a free 2 hour deep dive with our AI experts—no commitment required! We’ll help you align AI solutions with your goals and existing infrastructure.

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If it’s a good fit, we’ll bring in our Business Intelligence expert, bid team, and an AI Software Architect to outline a project estimate.

FREQUENTLY ASKED QUESTIONS

What measures does Accesa take to ensure a consistent and engaging customer experience across multiple channels, including online, mobile, and in-store?
How does the custom software integrate with existing e-Commerce platforms to enhance customer experience?
What project methodologies does Accesa use?

OUR EXPERTS

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Dominik Manzke
Head of Business Development