The journey begins with an initial consultation where we hold meetings with the customer to understand their business objectives, challenges, and requirements. We listen to their needs, ask relevant questions, and gain a deeper understanding of the desired outcomes and expectations. This stage helps us determine the most fundamental aspects of the project. 

We work closely with the customer to gather detailed requirements for the custom product. Through workshops, interviews, and documentation reviews, we capture functional and non-functional requirements, user workflows, and any specific customisation needs. We emphasise the importance of open and transparent collaboration to ensure all requirements are understood and documented accurately. 

Based on the gathered requirements, we create a comprehensive project plan and proposal. This includes timelines, deliverables, resource allocation, and cost estimates. The plan is refined and aligned with the client's priorities and budget to ensure a smooth and rewarding way of working. 

Once the project plan is approved, we proceed with the design and prototyping phase. We create wireframes, mock-ups, and interactive prototypes that showcase the envisioned user experience and functionality of the custom IT product. We gather customer feedback and suggestions at every step, iterating on the design until we reach a solution that all stakeholders are satisfied with. 

With the design finished and validated through the prototype, we begin developing the solution. Following an agile development approach, the team delivers features and functionalities in sprints, ensuring that all delivered code is properly tested and debugged and that the product meets quality standards. 

Once the software is ready to launch, we deploy the solution with a focus on ensuring a smooth transition, including data migration, system integration, and user training. To make sure that the solution has a positive impact on the organisation in the shortest time possible, we also prepare documentation and training materials. 

After deployment, we continue the collaboration by providing ongoing support and maintenance. Stakeholders are kept in the loop through established channels of communication, such as a dedicated support portal or helpdesk, which helps with addressing user queries, resolving issues, and handling software updates.  

Throughout the collaboration journey and beyond, we engage in continuous evolution activities together with our customers. We collaborate to gather user feedback, assess market trends, and identify opportunities for product enhancements and updates. New features are proposed, updates are released, and recommendations are provided for the product's ongoing improvement.